"Why Men Love Bitches" by Sherry Argov is a self-help book that explores the dynamics of relationships and dating from a confident woman's perspective. The book offers advice on how women can maintain their self-respect, independence, and strength in relationships. Argov uses humor and straightforward language to guide women in asserting themselves, setting boundaries, and understanding the psychology behind male attraction. The term "bitches" in the title refers to women who are assertive, self-assured, and know what they want, rather than being overly accommodating or submissive. The book aims to empower women to take control of their love lives and prioritize their own needs and happiness.