About this product
Cover TypeSoft Cover
LanguageEnglish
Edition TypeRegular Edition
Product description
The 22 Immutable Laws of Marketing is a book that offers valuable insights into the international marketplace. Written by Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors, this book presents a clear path to successful products. The book is divided into 22 laws, which are based on the laws of nature. These laws are as follows: The Law of Leadership, The Law of the Category, The Law of the Mind, and more.
The Law of Leadership states that "leaders create followers," which means that a brand must have a strong leader to attract and retain customers. The Law of the Category states that "categories create brands," which means that a brand must be positioned in the right category to be successful. The Law of the Mind states that "people buy from people they trust," which means that a brand must build a strong relationship with its customers.
These laws are timeless and present a clear path to successful products. However, it is important to note that violating these laws can be risky. Therefore, it is essential to follow them to ensure that a brand is successful in the international marketplace. In conclusion, The 22 Immutable Laws of Marketing is an excellent book for anyone who wants to understand the international marketplace. The book presents valuable insights into the laws of nature and offers a clear path to successful products. If you want to be successful in the international marketplace, it is essential to follow the laws of marketing presented in this book.