Start with Why by Simon Sinek

"Start with Why: How Great Leaders Inspire Everyone to Take Action" is a non-fiction book by Simon Sinek that explores the importance of purpose-driven leadership. Sinek argues that great leaders and organizations inspire action by communicating their "why" – their core beliefs and values – rather than just focusing on "what" they do or "how" they do it. Drawing from examples of successful leaders and companies, Sinek demonstrates how starting with why can create a sense of purpose and loyalty among employees, customers, and stakeholders, leading to greater success and fulfillment. With its compelling insights and actionable advice, "Start with Why" challenges readers to uncover their own purpose and vision, and to inspire others to join them in their journey.