Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK! WHAT READERS ARE SAYING ABOUT START WITH WHY: 'It's amazing how a book can change the course of your life, and this book did that' Reader Review 'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples' Reader Review 'What he does brilliantly is demonstrate his own why - to inspire others - throughout' Reader Review 'Wow. Wow. Wow. I cannot rate this book highly enough to take a different, positive approach to life and work' Reader Review Discover your purpose with one simple question: why? Why are some people more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because it doesn't matter what you do, it matters WHY you do it. Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. In Start with Why, Simon Sinek uncovers the fundamental secret of their success - understanding their WHY - to help you find your own. How you lead, inspire, live, it all starts with why. ***** 'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within 'One of the most useful and powerful books I have read in years' William Ury, co-author of Getting to Yes. The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.