Product description
•Genre: Nonfiction
•Tags: Business, Leadership, Self Help, Management, Personal Development
•Size: A5
•Cover: Softcover (Paperback)
Version 1 vs Version 2 Comparison
•Version 1 is more aesthetically pleasing—looks original but slightly more expensive.
•Version 2 is more budget-friendly but with the same content.
(Version 1) Start With Why by Simon Sinek - Book Description:
THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK! DISCOVER YOUR PURPOSE WITH ONE SIMPLE WHY?
'One of the most incredible thinkers of our time; someone who has influenced the way I think and act every day' Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast
Why are some people more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
Because it doesn't matter what you do, it matters WHY you do it.
Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. In Start with Why , Simon Sinek uncovers the fundamental secret of their success. How you lead, inspire, live, it all starts with why.
'It's amazing how a book can change the course of your life, and this book did that.'
'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples.'
'What he does brilliantly is demonstrate his own why - to inspire others - throughout.'
Imagine waking up every day with a clear sense of purpose—not just going through the motions but truly understanding why you do what you do. That’s the heart of Start With Why by Simon Sinek, a book that’s transformed the way people think about leadership, business, and personal fulfillment. Readers everywhere rave about its deep yet practical insights, calling it a must-read for entrepreneurs, corporate leaders, and anyone searching for direction. It’s not just another business book; it’s a guide to finding meaning in your work and inspiring those around you. As one reviewer put it, "People don’t buy what you do, they buy why you do it"—a simple yet profound truth that Sinek unpacks with compelling examples from Apple, Martin Luther King Jr., and other visionaries.
But don’t just take their word for it—this book resonates because it challenges you to rethink your own motivations. It’s for the dreamers and doers, the ones who refuse to settle for the status quo. Whether you’re struggling to define your purpose, frustrated with surface-level business strategies, or just looking for a fresh perspective on leadership, Start With Why will shift your mindset. Reviewers highlight how it moves beyond empty corporate jargon, offering a real, actionable framework to inspire loyalty, passion, and long-term success. If you’ve ever felt stuck or uninspired in your career or business, this book might just be the spark you need.
“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe” ― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action
Simon Sinek is an optimist. He believes in a bright future and our ability to build it together.
Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.
Sinek’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with an array of leaders and organizations, including: Microsoft, MARS, SAP, Intel, 3M, the United States Military, members of the United States Congress, multiple government agencies and entrepreneurs. Sinek has also had the honor of presenting his ideas to the Ambassadors of Bahrain and Iraq, at the United Nations and to the senior leadership of the United States Air Force.
Sinek is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He is also active in the arts and not-for-profit world, working with Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. When not in hotels, he lives in New York, where he teaches graduate level strategic communications at Columbia University.