Product description
Welcome to the World of Skeptics
Part 1 The New Language of Trust
1 America's Post-Trust Era
2 It All Starts with Words
Part 2 The Four Principles of Credible Communication
Part 3 The New Word Order
7 Getting to Listen: Engagement Before Discussion
8 It's Not About You: Putting Their Interests Before Yours
9 That's Not What I Meant: Context Before Specifics
Part 4 The Medium and the Message
10 The Language of Trust in a Digital World
11 The Anti-Trust Laws: Twenty Banned Phrases
Epilogue: Building a New Age of Trust
"The Language of Trust" by Michael Maslansky explores the crucial role that language plays in building and maintaining trust between individuals, organizations, and brands. Maslansky argues that trust is not solely about actions or intentions but is also heavily influenced by the words we use and how we communicate. Drawing on his experience as a language strategist, he provides insights into the language patterns and communication techniques that foster trust and credibility. Through real-world examples and case studies, Maslansky demonstrates how businesses and leaders can use language effectively to connect with their audiences, build rapport, and inspire confidence. "The Language of Trust" offers practical guidance for navigating the complexities of trust-building in today's fast-paced and hyper-connected world.