The Innovator’s Dilemma by Clayton Christensen

"The Innovator’s Dilemma" by Clayton Christensen explores the challenges that established companies face when confronted with disruptive innovations. Christensen argues that successful companies often fail to adapt to disruptive technologies because they are too focused on satisfying the needs of their existing customers and protecting their current business models. Through in-depth analysis and case studies, Christensen demonstrates how disruptive innovations emerge in seemingly insignificant markets and gradually evolve to challenge established industry leaders. He also provides insights into strategies that companies can adopt to navigate disruptive change and sustain long-term success. "The Innovator’s Dilemma" is a seminal work that has profoundly influenced how businesses understand and respond to technological disruption.