Product description
Publisher : Scribner;
Paperback : 400 pages
ISBN-13 : 978-1501135927
Item Weight : 15.2 ounces
Dimensions : 6 x 1 x 9 inches
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In this candid and riveting memoir, for the first time ever, Ni k e founder and C E O Phil Knight shares the inside story of the company' early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.
Most business memoirs are self-serving, boring, and poorly written. To put it bluntly, they are “crap between covers.” There are very few business memoirs that are even good, since most of them make the person writing the memoir seem like a business savant who always knew the right answers and knew things would come out right. Great business memoirs are different. They portray a business situation as it was. Phil Knight’s Shoe Dog: A Memoir by The Creator of Ni k e is a great business memoir.