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Building A StoryBrand by Donald Miller
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Product description
Building A StoryBrand
by Donald Miller
Paperback
240 pages
Table of Contents:
Introduction
SECTION 1: WHY MOST MARKETING IS A MONEY PIT
1. The Key to Being Seen, Heard, and Understood. .3
2. The Secret Weapon That Will Grow Your Business .
3. The Simple SB7 Framework.
SECTION 2: BUILDING YOUR STORYBRAND
4. A Character.
5. Has a Problem
6. And Meets a Guide
7. Who Gives Them a Plan
8. And Calls Them to Action
9. That Helps Them Avoid Failure
10. And Ends in a Success..
11. People Want Your Brand to Participate in Their Transformation
SECTION 3: IMPLEMENTING YOUR STORYBRAND BRANDSCRIPT
12. Building a Better Website
13. Using StoryBrand to Transform Company Culture
The StoryBrand Marketing Roadmap
Use the 7 Elements of Great Story
Afterword
Acknowledgments.
"Building a StoryBrand" by Donald Miller offers a powerful framework for clarifying a brand's message to attract and engage customers effectively. Miller introduces the StoryBrand framework, which centers around the idea of positioning the customer as the hero of the brand's story and casting the brand as the guide that helps the hero overcome challenges and achieve their goals. Through clear explanations and practical exercises, Miller outlines the seven elements of the StoryBrand framework, including identifying the customer's problem, presenting a clear solution, and calling the customer to action. He emphasizes the importance of simplicity, clarity, and empathy in crafting a compelling brand narrative that resonates with customers. "Building a StoryBrand" serves as a valuable resource for businesses looking to clarify their messaging and create meaningful connections with their target audience.
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