•Bite-sized sections with emojis () keep viewers engaged in a scroll-heavy feed.
•Climate-specific selling points (humidity-proof, non-greasy) directly address Southeast Asian skincare struggles.
•Urgency + FOMO – limited-time discount codes (#TikTokMadeMeBuyIt) drive quick purchases.
•Before/After potential – phrases like "#FilterFree complexion" encourage user-generated content (UGC).
•Ingredient storytelling – highlights science (Retinol) + nature (Honey) for trust and appeal.