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The Tipping Point, Export Edition (Mass Market) by Malcolm Gladwell
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About this product
Cover TypeMass Market
Number of Pages288
ISBN/ISSN9780316679077
LanguageEnglish
PublisherBack Bay Books
Edition TypeRegular Edition
Year2001
BrandFully Booked
Product description
Title: The Tipping Point: How Little Things Can Make a Big Difference, Export Edition
Author: Malcolm Gladwell
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Product Dimension: approx. W2cm x L10.5cm x H17.3cm
Product Weight: approx. 0.15kg
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