Marketing Principles and Strategies by Riley Hughes - Trade Paperback - College Books

This book provides an in-depth look at modern marketing principles and strategies, focusing on market research, branding, and digital marketing techniques. It aims to equip readers with the tools necessary for developing effective marketing plans that drive consumer engagement and business growth. The content is tailored for marketing professionals and students, blending theory with practical applications to address today's marketing challenges. Insights into emerging trends and consumer behavior are also included.