Red Bull energy drink is available in over 100 countries worldwide. Red Bull trademark has been registered in Vietnam since 1992. After over 15 years in the Vietnam market, Red Bull energy drink has gained good reputation and acceptance from Vietnamese consumers.
Red Bull is synonymous with energy drinks and revolutionized the beverage industry with its unique formula and innovative marketing. The story of Red Bull begins with a trip to Thailand in 1982, when founder Dietrich Mateschitz came across Krating Daeng, a taurine-containing drink originally used by Japanese pilots in World War II to increase performance. Inspired by the drink's anti-jetlag effect, Mateschitz founded Red Bull GmbH in Austria together with Thai Chaleo Yoovidhya. They adapted the concept and basic recipe for the western market and launched Red Bull in Europe in 1987, starting in Austria.